The landing page is a one-page website that is used to achieve a specific goal or implement a marketing campaign.
It should be noted that this kind of site, the user gets through search results, contextual advertising, as well as banners and social networks.
This kind of resource offers one product or service to a specific target audience. This guarantees a high penetration rate.
The landing page differs from other sites, for example, such as laconic design and a minimum of text. The design and content serve a single purpose: to call for active action in relation to the presented product or service: order, call, buy, subscribe to the newsletter, etc.